Naomi Klein writes that with the expansion of the brand companies moved their focus from a product based economy to an image based economy. The article below discusses how virtual worlds like Second Life, which are receding from the media's coverage, are not shrinking, but they are instead taking a step back to refocus their business strategies in an effort to find a beneficial use of the virtual environment.
http://www.silicon.com/silicon/networks/webwatch/0,39024667,39285821,00.htm
Furthermore, in the video below, the speaker argues that within the next 16 months (the video was posted in Nov, 2006) a brand was going to emerge from the virtual environment of Second Life.
I think this goes beyond the meaning of what Baudrillard called hyperreal
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