Enjoy.
Marco
Thursday, November 13, 2008
Monday, November 10, 2008
Picks = Dicks
I was brainstorming a hilarious video to parody the classic guitar advertisement cliches, and then I found the image below. The image was a startling find since it almost entirely encapsulates the imagined beginning of my movie. I originally thought that my brainstorming session was hyperbolic, but apparently real advertisers think on the same wavelength as I.
The ad is for a guitar pick that sticks to the body of your guitar, for those desperate situations when you forget to leave the guitar picks sitting on top of your amp. Let's face it - if you drop your pick you're going to be silent for a couple bars anyways. I cannot possibly imagine why I a sane guitarist would want to gum up their polished guitar frames with leftover adhesive. Also, that ad makes me wonder if those picks will really stick when the guitar is covered in sweat - which is what happens when you actually perform, as opposed to standing in front of a green screen. Furthermore, if that guitar pick is sticking to your guitar, then it's probably going to stick to your hands; pick versatility - being able to change the position of the pick - is very important.
The ad is for a guitar pick that sticks to the body of your guitar, for those desperate situations when you forget to leave the guitar picks sitting on top of your amp. Let's face it - if you drop your pick you're going to be silent for a couple bars anyways. I cannot possibly imagine why I a sane guitarist would want to gum up their polished guitar frames with leftover adhesive. Also, that ad makes me wonder if those picks will really stick when the guitar is covered in sweat - which is what happens when you actually perform, as opposed to standing in front of a green screen. Furthermore, if that guitar pick is sticking to your guitar, then it's probably going to stick to your hands; pick versatility - being able to change the position of the pick - is very important.
Tuesday, November 4, 2008
Thursday, October 30, 2008
Tuesday, October 28, 2008
Product - Image - Virtual Image
Naomi Klein writes that with the expansion of the brand companies moved their focus from a product based economy to an image based economy. The article below discusses how virtual worlds like Second Life, which are receding from the media's coverage, are not shrinking, but they are instead taking a step back to refocus their business strategies in an effort to find a beneficial use of the virtual environment.
http://www.silicon.com/silicon/networks/webwatch/0,39024667,39285821,00.htm
Furthermore, in the video below, the speaker argues that within the next 16 months (the video was posted in Nov, 2006) a brand was going to emerge from the virtual environment of Second Life.
I think this goes beyond the meaning of what Baudrillard called hyperreal
http://www.silicon.com/silicon/networks/webwatch/0,39024667,39285821,00.htm
Furthermore, in the video below, the speaker argues that within the next 16 months (the video was posted in Nov, 2006) a brand was going to emerge from the virtual environment of Second Life.
I think this goes beyond the meaning of what Baudrillard called hyperreal
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