Enzensberg is a poet

"There is in general an undertone of lamentation when people speak of manipulation which points to idealistic expectations"

Brooke's Remix

Final Ads

Kickstart Ad #2

Brooke's Kickstart Ads

Keegan's Jam 1

Remix working image

Here's the remix so far.

Enjoy.

Marco

Converse Ads:

Here are my kickstart ads.
Enjoy.

Marco

Picks = Dicks

I was brainstorming a hilarious video to parody the classic guitar advertisement cliches, and then I found the image below. The image was a startling find since it almost entirely encapsulates the imagined beginning of my movie. I originally thought that my brainstorming session was hyperbolic, but apparently real advertisers think on the same wavelength as I.

The ad is for a guitar pick that sticks to the body of your guitar, for those desperate situations when you forget to leave the guitar picks sitting on top of your amp. Let's face it - if you drop your pick you're going to be silent for a couple bars anyways. I cannot possibly imagine why I a sane guitarist would want to gum up their polished guitar frames with leftover adhesive. Also, that ad makes me wonder if those picks will really stick when the guitar is covered in sweat - which is what happens when you actually perform, as opposed to standing in front of a green screen. Furthermore, if that guitar pick is sticking to your guitar, then it's probably going to stick to your hands; pick versatility - being able to change the position of the pick - is very important.

Poster upgrades

ipod

Marco

Whamo! Text is off, ah well.

Picture Man

Product - Image - Virtual Image

Naomi Klein writes that with the expansion of the brand companies moved their focus from a product based economy to an image based economy. The article below discusses how virtual worlds like Second Life, which are receding from the media's coverage, are not shrinking, but they are instead taking a step back to refocus their business strategies in an effort to find a beneficial use of the virtual environment.

http://www.silicon.com/silicon/networks/webwatch/0,39024667,39285821,00.htm

Furthermore, in the video below, the speaker argues that within the next 16 months (the video was posted in Nov, 2006) a brand was going to emerge from the virtual environment of Second Life.

I think this goes beyond the meaning of what Baudrillard called hyperreal

(Part 1- Page 1) See Salt.

(Part 2 - On Page 2) Sea Salt.

Here's a couple ads.

Marco

Hollywood Halk Uses Jim Dunlop Picks

Take Advantage of Vintage

Keegan's Kickstart Rough Draft

These are the Rough drafts for my Kickstart assignment. I stuck with the Sharpie for my object to advertise because I thought we had to Kickstart Sharpies.

Another comment

Another comment has appeared under Marco's article. Confused discourse is better than no discourse.

Post-it

The post it distributions have continued strong. While I can't take pictures of the post-it placements in busy areas, here's one in the empty PAS lab. The post-its have directed individuals to Palin, Harper, Miley and Laurier extensions but the focus has primarily been on the main site www.managefreedom.com as it is easy to remember.

Final Stats

Freedom Management is Recruiting Prospective Students!

More Posters

Keep an eye out on campus for these gems of mine. With a little luck, they won't be torn down too quickly, as they're hand painted and each is a one-of-a-kind. Again, credit for the design must be given to the posters of the May, 1968 revolution in France.


Marco

Communication is key

Why are we so successful with our advertising campaign? Communication. Our group has averaged just under two emails and email chats per day since we have started. On top of these emails and email chats, are frequent Facebook messages and phone calls. We are a well oiled machine.

Bamboozled!

Freedom Management to Recruit Prospective Students?

UW's Marketing and Undergraduate Recruitment may potentially post a link on www.findoutmore.uwaterloo.ca regarding www.managefreedom.com. Robin Ashton, Project Manager, Integrated and Interactive Media says that it will likley be posted early next week. An update is soon to come.

The proposed blurb is:

www.findoutmore.uwaterloo.ca In the What’s up at Waterloo? section

RPW students have launched www.managefreedom.com in a bold effort to promote the Grand River Film Festival

Do your future plans include entering into the sensational advertising and marketing industry? If so, UW’s unique RPW program teaches students the fundamentals of English along with courses in information design, persuasion, advertising, and much more. For example, this year’s 4th year Discourse of Advertising students are working to create a viral marketing campaign for Kitchener/Waterloo’s Grand River Film Festival. Check out www.managefreedom.com to get a glimpse at one groups attempt to get the most hits on their site leading to the Grand River Film Festival.

Blogs, Blogs, and More Blogs

My roommate's cats are named Chloe and Lily. Today Chloe and Lily decided to create an e-mail account, lilianchloe@gmail.com, and make several posts on various blogs. The pictures above are a small selection of blog posts made on behalf of http://www.managefreedom.com/.

Manage Freedom Assults Facebook

We decided to take the honest approach when using Facebook as a medium. I invited roughly 100 friends of mine to join a Facebook event entitled "Please Help Brooke Get Good Grades." I think it helped quite a bit. The website went down the day I sent out the invitation...but it still looks like we got quite a few hits.

I also have been messaging people on MSN and Facebook chat asking them to check out the site.

I also managed to message several people on the

So Government Officials Do Check Their Email

Thanks to G.R. Festive for the assistance!

Manage Freedom invades St. Mary's Highschool

Perpetuate the problem! Saturate the world with advertisements! Commodify your dissent!

Thanks to my younger and more impressionable brother, managefreedom.com has achieved access to the inner corridors of our largest local highschool, Saint Mary's High, and has used this opportunity to launch a full-fledged poster campaign.



Marco

blk pen: "Did you read about the Sarah Palin Scandal?" blu pen: "No what'd she do?" blk pen: "Man, check it out on Managefreedom.com/Palin"

black pen: "Fuck Managefreedom.com" blue pen: "dude don't worry about it" black pen: you be pissed if it happened to you"

Post-it examples

These are some of the post-it notes I've been scattering across campus. They are written in two different coloured pens to emulate a conversation. I'm putting them in high traffic yet personal areas, like DP and DC study places. This one reads: black pen "did you see that vid of Laura drunk on managefreedom.com?" blue pen "Fucking hilarious man!" black pen "she's going to be pissed though"

Finally, a reader response

When I wrote the Imprint article, I think that I underestimated the complacency of our student body. I have a nagging feeling that it failed at generating the clicks that we had hoped for. In an ideal world, the article was to generate interest in the website, which would in turn lead readers to post angrily about the bogus link/group, which would in turn generate more publicity and again in turn, more clicks. That is all of course in an ideal world.
Still, I was pleased to come across this post this evening. Better late than never, as they say.



It was a good shot.

Best,

Marco Baldasaro

Posters, and Imprint article

Well, it was a busy week.
These posts are long overdue.

For your viewing pleasure, here are the posters I created that went up locally. They are all hand-painted. They are all based off of the May 1968 protest posters in France.


The Imprint article that I created can be found at:

http://imprint.uwaterloo.ca/index.php?option=com_content&task=view&id=2943&Itemid=57&issuedate=2008-10-10


I'll throw up the pics of the post it notes tomorrow. This should get you through the night.

Best,

Marco Baldasaro